Walmart is working to position itself as the top toy store this holiday season. It has not only announced its plans for how it intends to fill the vacuum left by Toys "R" Us, but has released its annual list of top-rated toys.
Top toys for 2018, according to Walmart
This list of 40 toys (up from 25 last year) is an unranked list of toys that scored the best when kids put them to the test in stores.
Here's the list, divided into categories:
These old-school brands continue to be hits with today's kids:
- Barbie Dreamhouse
- Fisher-Price Little People Take Turns Skyway
- Hot Wheels Ultimate Garage (Walmart exclusive)
- LEGO Creator Pirate Roller Coaster
- Nerf Laser Ops 2 Pack
- Playmobil Hidden Temple with T-Rex
- Power Wheels Barbie Dream Camper (Walmart exclusive)
- Razor Ultra Spark Scooter
- Sing & Spin Scooter Minnie
Kids love to play with toys that depict their on-screen heroes from TV and movies. These are the best-rated entertainment-related toys, from Disney to PJ Masks:
- Disney Princess Rapunzel Tower Vanity (Walmart exclusive)
- Harry Potter Wizard Training Wands
- Imaginext Jurassic World Jurassic Rex
- Incredibles 2 Jack Jack Doll
- Paw Patrol Fire Truck Ride-On (Walmart exclusive)
- Paw Patrol Fire Truck
- Peppa Pig Fun Fair Playset (Walmart exclusive)
- PJ Masks Romeo’s Lab Playset
LOL Surprise toys and Hatchimals have been a hit lately for a generations-old reason: Kids like amassing collections and the thrill of finding the "rare" models none of their friends have.
This year's top collectible toys are:
- New product from Hatchimal, hatching Oct. 5
- Little Live Pets Wrapples
- LOL Surprise House
- Lost Kitties
- Moj Moj Claw Machine
- Fingerlings Hugs
- Num Nom Silly Shakers Maker
- PikMi Pops Super Flip
- Ryans World Giant Mystery Egg
- Treasure X Single Pack
These toys are pushing the envelope, allowing kids to immerse themselves in interactive technology and robotics:
- Air Hogs Supernova
- All Star Hover Board (Walmart exclusive)
- Fisher Price Laugh & Learn 3-in-1 Smart Car
- Kumi Kreator
- Little Live Pets Rollie My Kissing Puppy
- Polaris 1.5 RC (Walmart exclusive)
- Really Rad Robots Mi-Bro
- Rideamals Scout Interactive Pony (Walmart exclusive)
- STEM Jr. Wonder Lab
- Terra Sect RC
- Trail Buster RC (Walmart exclusive)
- VTech Explore & Write Activity Desk (Walmart exclusive)
- Zoom Tubes Car Trax
More toy plans for Walmart
With Toys "R" Us out of the game, Walmart is getting aggressive this year about its plans to become "America's Best Toy Shop" and differentiate itself from Amazon with its in-store experience. Here's what to expect for holiday season 2018:
More toys: Walmart is expanding its toy aisles to offer an increased selection.
Exclusive items: Walmart will partner with top brands to offer exclusive toys (or exclusive versions of popular toys) available only to Walmart shoppers.
Walmart layaway: Layway is back for the season: Aug. 31 through Dec. 10. Walmart layaway will charge no opening fee and requires only a down-payment of $10 or 10% of the item's cost, whichever is greater. With layaway, you can disperse payments of a big-ticket toy over time.
Better in-store toy shopping experience: Walmart will offer events and toy demos and more opportunities for kids to play with toys in stores.
Black Friday toy shopping tips
When it comes to extremely popular toys (especially limited-edition items), just finding it available is often enough of a deal.
Top toys fly off the shelves during Black Friday doorbuster sales and quickly run out of stock online. So, if there's a particular toy on your list that you must have by Dec. 25, don't wait in hopes that it will drop in price after Black Friday. Snap it up as soon as the retailer's Black Friday sale begins on Thanksgiving or Nov. 23.